IL Globo TV Partners with TO THE NEW’s VideoReady OTT Solution

TO THE NEW, a digital transformation and product engineering service provider, announces its partnership with IL Globo TV. With this collaboration, TO THE NEW will leverage its deep expertise in OTT, digital & technical capabilities, and innovation ecosystem to design and build IL Globo TV’s OTT services for the global markets.

IL Globo TV will be using TO THE NEW's rich and flexible OTT Solution, VideoReady, to launch its OTT services in multiple geographies, including Australia, New Zealand, Asia, Africa, parts of Europe, and South America. Additionally, the platform will be accessible on more than eight devices, including mobile, web, and connected TVs.

VideoReady is a framework of rich, flexible, and extendable solutions for branded OTT platforms, providing a faster time-to-market, reduced risk, and lower cost of ownership. It primarily provides OTT solutions for experience-oriented OTT apps across connected TV devices.

“We are pleased and proud to partner with IL Globo TV in their exciting journey to provide one of the best OTT experiences to their target users" said Manish Sinha, Vice President & Business Head - OTT Solutions & Services, TO THE NEW.  "This partnership will allow TO THE NEW to bring its extensive knowledge in OTT platforms and its cutting-edge tech capabilities to IL Globo TV, enabling them to create differentiated experiences for their subscribers" he added.

Julius Larobina, Managing Director, IL Globo TV said, "ILGlobo TV has been dedicated to providing information and news to the Italian community across Australia for more than 60 years. With print, radio and online, the natural extension was to move into the world of video. As content becomes multi-platform, we are constantly pushing the envelope to provide an enriched viewing experience and expand our services across multiple geographies. With our partnership with TO THE NEW, we aim to take OTT services to our target audience and provide them with unique content and differentiated experience on the device they want.”