IDC Ranks Infobip as Leader in the Communications Platform as a Service

Global cloud communications platform Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market by tech analyst IDC for the second time in a row. Infobip’s IDC Leader category further demonstrates the firm’s position as the leading full-stack omnichannel communications platform for every platform.

This year, Infobip has pulled ahead of many of its competitors in IDC’s MarketScape analysis and is one of the outstanding firms named in the Leader category. IDC awarded Infobip the highest score for five of eight capabilities, including for its customer service delivery, functionality, network & software platforms, portfolio, and range of services. IDC also gave Infobip the highest possible scores for four of eight strategies, including functionality/offering, growth, go-to-market & channel strategy, and its partner ecosystem. Overall, IDC ranked nine of Infobip’s capabilities and strategies as “beyond expectations”.

IDC recommends enterprises consider using Infobip when “global scale and regional support are a key requirement” and “end-to-end solutions as well as modular programming elements of communication flows” are needed.

Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC, said: “Infobip has established a global footprint and strong capabilities in the CPaaS market with its broad portfolio for enterprises as well as a carrier-grade service offering – an imperative for network operators delivering global messaging services. It has a unique breadth, depth and one-of-a-kind modularity of its communication platform. As a result of these strengths, and in contrast to its many competitors, Infobip is financially solid, and has rapidly grown in the past two years.”

Adrian Benić, Chief Product Officer at Infobip, said: “This year, we’ve strengthened our position as a leader in the CPaaS market, as IDC’s MarketScape analysis reveals. A real and tangible result of our efforts to strengthen our position in the CPaaS market is the official launching of CPaaS X in May 2023, during Shift Miami – the Infobip global developer conference. The CPaaS X solution offered by the company is the next evolution of the Infobip CPaaS API stack, brimming with enhanced tools for developers. Companies can pick and choose the APIs they need and implement them into their applications and workflows quickly. The APIs are designed to be flexible, and they come with support from the Infobip technology team, so developers can access assistance with connecting all of their crucial applications and communication resources.”

Communications Platform as a Service (CPaaS) is a cloud-based platform that enables businesses to integrate customized communication capabilities like voice, video, and messaging into applications, business processes or services, by deploying APIs. With CPaaS, businesses can easily expand the capabilities of their existing applications without having to build any backend infrastructure. Infobip has established a global footprint and strong capabilities in the CPaaS market with its broad portfolio for enterprises as well as a carrier-grade service offering, which is an imperative foundation for many network operators to deliver global messaging services.