Gionee Partners with Indus OS to Indianize their Smartphone
Indus OS, India’s home-grown smartphone platform, has announced a partnership with Gionee, a leading global smartphone brand with a loyal consumer base of over 1.25 crore and plans to be in the top 5 smartphone brands in India by the end of the next fiscal year. The partnership with Indus OS aligns with Gionee’s long-term strategy to establish a clear software differentiation in the presently cluttered Indian smartphone market.
For the home-grown Indus OS, this partnership with a major international brand is testimony to the growing trust that the smartphone ecosystem have on Indus OS’ platform’s success and its relevance in the Indian smartphone market.
The partnership will see Indus OS’ flagship features being introduced on majority of new Gionee smartphones. This will allow Gionee’s loyal consumer base in India to experience the Indus platform and its unique features for the Indian market.
- Brand Accounts – The recently announced feature by Indus OS which allows for contextual integration of India’s top content & services allowing Indian smartphone users to access them without installing a 3rd party app. Ola, Zomato, BookMyShow are some of India’s top services to be integrated at the OS-level in Gionee smartphones
- Recharge 2.0 – Balance tracking, analytics & one touch recharge for the 95% of the Indian mobile users who use prepaid connection
- Access to trending news, videos, weather forecast in English & 10 Indian regional languages
As a beginning to this multi-year partnership, the first two Gionee smartphones with Indus OS’ flagship features are expected to hit the Indian market in April-May 2018. With this new partnership, Indus OS expects an exponential growth in its product engagement metrics which would lead to even more partnerships with leading Indian developers for Brand Accounts. These new partnerships will continually improve the experience of the Gionee smartphone users.
On the partnership, Rakesh Deshmukh, Cofounder and CEO of Indus OS said,
“Gionee is undoubtedly a veteran amongst the international smartphone brands in India. Partnering with such a prominent international brand is a moment of great pride for us. Our association with Gionee will most definitely provide a significant push to our vision of creating an Indian smartphone ecosystem and achieving our goal of reaching a user base of 100 million by 2020.”
“After setting up operations in China earlier this year, Gionee is the second international smartphone brand that we have partnered with. We are very glad about the trust that the International smartphone brands have placed in us, it is truly a testimony to the product success that we have had in the Indian smartphone space. India is a very critical market for Gionee and we are confident that they will benefit from our in-depth knowledge of the Indian smartphone user & localized focus.”
Commenting on the partnership, David Chang, Global Sales Director, Head India Operations – Gionee, said, “We had recently announced plans to restructure our India team and execute a completely different business model for Gionee in the Indian market. Our partnership with Indus OS is a step in this direction. Our focus has always been to provide relevant and high-quality offerings to our customers & we are happy to partner with Indus OS who have created an Indian smartphone ecosystem to cater to the specific needs of the Indian consumer.”
“Our association with Indus OS will enable us to establish a clear software differentiation in the market thereby making our smartphone offerings even more relevant to the Indian consumer.”