FUJIFILM India Launches GFX100RF Fixed-Lens Digital Camera, with 102MP Sensor

FUJIFILM India proudly announces the launch of the Fujifilm GFX100RF (GFX100RF) in India. This marks the debut of the first fixed-lens digital camera in the GFX Series, featuring a powerful 102-megapixel high-speed sensor, GFX 102MP CMOS II,’ and the latest ‘X-Processor 5’ image processing engine. By thoroughly reviewing the design of both the lens and the body, it achieves a weight of approximately 735g※2, making it the lightest in the GFX Series※3 despite being a fixed-lens camera. This allows us to deliver an exceptional high-quality shooting experience to even more users.

The GFX100RF is the first to feature an 'Aspect Ratio Dial,' allowing you to switch between nine versatile shooting formats derived from our long-standing expertise in photographic film and analog cameras. This dial provides a tactile, analog experience, making the shooting process more enjoyable as you switch the aspect ratio to match your subject or creative intent.

Mr. Koji Wada, Managing Director, FUJIFILM India, shared his enthusiasm, "At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. With the launch of the GFX100RF, we are making the unmatched quality of large format photography more accessible than ever. This camera reflects Fujifilm’s relentless pursuit of innovation, delivering exceptional imaging performance in a compact, beautifully designed body.”

Mr. Arun Babu, Associate Director & Head of Digital Camera, instax™ & Optical Devices Business at FUJIFILM India, added, "The GFX100RF is a game-changer, blending Fujifilm’s heritage in medium format excellence with cutting-edge technology. Its lightweight design, new AI-powered autofocus, and seamless usability redefine what’s possible in fixed-lens photography. We are excited to bring this groundbreaking camera to India, empowering photographers to push creative boundaries. Whether you’re a professional or an enthusiast, the GFX100RF opens new creative possibilities with its unique aspect ratio dial and intuitive design."

Additionally, the GFX100RF is the first to adopt a precisely machined aluminum top plate. The same meticulous machining extends to components like the lens ring, dials, and bottom plate, enhancing the feel of the metal and delivering a unified design that heightens the joy of ownership.

Furthermore, the newly developed 35mm F4 lens (equivalent to 28mm in 35mm format) offers a highly versatile field of view, while the latest AI-based subject detection AF, high-speed, highly precise AF ensure exceptional performance across various shooting scenarios—from casual snapshots to professional reportage.

The GFX100RF is a special camera that combines our long history of contributing to the development of photographic culture through diverse products and services with the latest technology and design, offering a premium lifestyle experience.

※1 With a diagonal length of 55mm (43.8mm W x 32.9mm H), the image sensor has an area approximately 1.7 times that of the 35mm format

※2 Including attached battery and memory card

※3 As of March 20, 2025

Product Features

1)  Extraordinary large format image quality in an incredibly compact body:

Each component is carefully machined from a solid block of metal.

- Achieving the lightest weight in the history of the GFX Series, the GFX100RF weighs approximately 735g. To achieve significant reduction in size and weight, we developed a new lens and thoroughly revised and optimized the internal structure of the camera body. As a result, despite being a fixed-lens digital camera, it is significantly lighter than the previous lightest model in the GFX Series, the GFX50R, which weighs 775g (body only).

- The GFX100RF is equipped with a 102-megapixel large format sensor 'GFX 102MP CMOS II' and the high-speed image processing engine 'X-Processor 5.' With a newly developed lens and advanced color reproduction technology, it achieves the exceptional image quality that the GFX Series is known for. The 'GFX 102MP CMOS II' sensor, with improved pixel structure and microlenses, offers a wide dynamic range, low-noise shooting, enhanced edge quality, and improved AF accuracy, allowing you to enjoy the extraordinarily high image quality that the GFX Series proudly delivers.

2) Features and product design that enhance the allure of large format by blending history and cutting-edge technology

For the first time in our digital cameras, the top plate of the camera is manufactured using precision-machined aluminum. This meticulous machining extends to the lens ring, dials, bottom plate, and other details, enhancing the feel of the metal and unifying the design. This results in a sophisticated design that highlights the presence of the camera body and dials, befitting a premium model.

Each component is carefully machined from a solid block of metal.

- The camera features our first-ever Aspect Ratio Dial on the top rear. This allows for easy switching between nine versatile aspect ratios that we have provided for both stills and video formats since our founding. We have newly added the '3:4' and '17:6' aspect ratios. The process of selecting the aspect ratio to match your subject or creative intent makes the large format shooting experience even more enjoyable.

- To make the digital teleconverter function, which utilizes the 102-megapixel high-resolution sensor, even more user-friendly, a Digital Teleconverter Lever is mounted on the front of the camera. This lever allows you to quickly and intuitively select the desired angle of view. Designed with a 35mm focal length (equivalent to 28mm in 35mm format), it can be switched in three fields of view to 45mm (equivalent to 36mm in 35mm format), 63mm (equivalent to 50mm in 35mm format), and 80mm (equivalent to 63mm in 35mm format), providing flexibility to accommodate various shooting scenes.

- We have newly adopted a 3.15-inch, 2.1 million-dot, two-axis tilt LCD monitor, featuring a new user interface (UI) that optimally aligns shooting icons to match the monitor's 3:2 aspect ratio, enhancing the immersive shooting experience. Additionally, a new surround view function has been added, displaying areas outside the shooting frame in a semi-transparent or line format according to the aspect ratio. This function can be easily switched using a lever while looking through the viewfinder, providing an OVF-like experience even with an EVF, allowing you to be aware of what’s happening outside the frame.

3) The newly designed fixed-lens 35mmF4 lens enables compact size and exceptional imaging performance

- We have newly developed a dedicated 35mm F4 lens for the GFX100RF. By adopting a leaf shutter mechanism instead of a focal-plane shutter and using a fixed-lens design, we shortened the back focus. This created extra space, which we utilized to optimize the arrangement of lens and camera components, significantly reducing the overall size.

- The versatile 35mm focal length (equivalent to 28mm in 35mm format) is suitable for a wide range of scenes, including landscapes, travel, snapshots, and portraits. Its compact size enhances mobility and increases the flexibility of your shooting.

- The 10 elements in 8 groups lens configuration, which includes two aspherical lenses, reduces spherical aberration and field curvature, delivering high resolution performance. A newly developed Nano GI coating, optimized for lenses with significant curvature, suppresses light reflection even at the periphery of the lens. This ensures the exceptional resolution performance worthy of the GFX Series.

- You can shoot subjects as close as 20 cm from the lens front. Despite being a large format camera, its compact and lightweight body design allows you to get close to your subject and enjoy photography freely.

- For the first time in the GFX Series, the camera is equipped with a built-in 4-stop ND filter. This is useful for shooting with a wide aperture in bright environments or for slow shutter speed photography.

- The leaf shutter allows flash photography at any shutter speed, providing greater flexibility in shutter speed and expanding creative possibilities, even for outdoor daytime shooting.

4) With high-speed, high-precision autofocus and 4K/30P video capability, GFX100RF delivers outstanding performance across a wide range of scenarios.

- GFX100RF features an evolved AF prediction function and face/eye detection AF thanks to an improved algorithm. Additionally, the AI subject detection AF uses deep learning technology to recognize a wide variety of subjects including animals, vehicles, birds, and airplanes. For video recording, the tracking AF function has been enhanced, allowing easy subject tracking with touch operation. Whether for still images or videos, GFX100RF delivers high-tracking performance, ensuring a comfortable shooting experience.

- GFX100RF incorporates a 0.84x magnification and 5.76 million-dot high-resolution EVF. When using the viewfinder, it minimizes image blurring and distortion caused by eye misalignment, ensuring high visibility.

- GFX100RF supports smooth 4K/30P 4:2:2 10-bit video recording. With a standard ISO setting of 100, it allows for wide dynamic range and low-noise shooting. The 'F-Log2' with over 13 stops*5 provides rich gradation expression and high flexibility in post-production.

- Compatible with the Frame.io Camera to Cloud service. Video and still image files can be uploaded directly to Frame.io, dramatically speeding up the workflow from shooting to editing.

※4 Fujifilm internal measurement

5) Bundled accessories that combine practicality with sophisticated design, further enhancing the product's appeal

• The package includes a protector filter 'PRF-49'. When combined with the dedicated adapter ring, it ensures weather resistant structure. This allows for worry-free use even in outdoor environments with light rain or dust.
• The package includes a precision-machined aluminum lens hood and a dedicated adapter ring. These components combine an elegant design with excellent light.
• For the first time in the GFX series, a stylish rope-type shoulder strap is included. This enhances the sophisticated design of the camera.

The FUJIFILM GFX100RF redefines medium format photography with its groundbreaking features, combining high resolution, speed, and portability. Designed for professionals and enthusiasts alike, it delivers an unmatched imaging experience in a compact, lightweight body. With its launch, Fujifilm continues to push the boundaries of innovation, empowering creators to capture the world with extraordinary detail and depth.