Flipkart Launches ‘Flipkart Green’ -an E-Store for Sustainable Products

Flipkart, India’s homegrown e-commerce marketplace, launched ‘Flipkart Green’, a dedicated virtual store on its app, bringing together lakhs of sustainable products to cater to customers looking to adopt a sustainable lifestyle.

‘Flipkart Green’ aims to provide access to information and better availability of globally certified sustainable products to customers looking for sustainable brands and products. To begin with, a vast selection of fashion, beauty and makeup, grooming, healthcare, food, home and lifestyle products are being made available from over 40 brands. This will further expand to include products from many other categories including healthcare, food, sports and fitness, toys, stationery,  electronics and appliances as well.

In recent years, there has been a sharp rise in customers rethinking the impact of their consumption on the health of the planet as well as their own health. With customers starting to adopt sustainable products such as bamboo toothbrushes, reusable grocery bags, reusable water bottles and dishcloths to name a few, the ‘Flipkart Green’ Store will bring shoppers one step closer to having easy access to such sustainable products.

Speaking about ‘Flipkart Green’, Amitesh Jha, Senior Vice President, Category and Marketplace at Flipkart said, “At Flipkart, we view sustainability as a holistic approach that encompasses the environment, individuals, and society. Through the ‘Flipkart Green’ Sustainability Store, we aim to create a sustainable, equitable and a more inclusive e-commerce ecosystem. We have consistently endeavored to integrate sustainability across business functions through initiatives ranging from electric mobility, green buildings, renewable energy  to plastic-free packaging. This initiative will continue to bring various mindful brands under one umbrella through a one-stop online destination, for customers. This also aligns with our goal to promote sustainably sourced products towards improving social, economic and environmental well-being of the larger ecosystem.”

Through this introduction, the platform aspires to bring about a positive impact and create shared value for the community and the planet. This step will inspire thoughtful purchase decisions while being informative, consumer-first and environment conscious.

‘Flipkart Green’ will offer an immersive and engaging experience for truly sustainability-inclined shoppers with multiple product options. Given the increased knowledge of the advantages of sustainable products that customers now have, this one-stop destination will aptly help them navigate to eco-friendly choices.

Sustainability has been a core tenet in Flipkart’s vision to democratize e-commerce in India and it has taken several initiatives over the past two years in its effort to protect the planet. A few of these initiatives include:

• Flipkart’s partnership with Canopy Planet, a not-for-profit environmental organization, for responsible sourcing of sustainable packaging and man-made cellulosic fibers, joining the Pack4Good and CanopyStyle initiatives
• Flipkart being part of the Climate Group’s global electric mobility initiative, EV100, and committing to 100% EVs in its logistics fleet by 2030
• Becoming the only e-commerce company in India to commit to net-zero targets by 2040, in alignment with the Government of India’s commitment to Net Zero by 2070.