The digital fitting room has been designed around a new Internet of Things (IoT) digital mirror designed by Mango, developed by Vodafone in collaboration with Jogotech, which will allow the shopper to scan the clothes tags in the fitting room and then contact shop floor staff directly from the mirror, through a digital watch, to request different sizes or colours.
The mirror will also suggest additional clothes to complement the original choice. Mango’s aim is to extend the digital fitting room to its top stores, from Barcelona to New York and will help to blend the online and real-world shopping experiences for the Mango customers. This is the first phase of a digital transformation project for Mango to create new ways for customers to engage and relate to the brand.
Vodafone Director of Internet of Things Stefano Gastaut commented: “This project helps put more power at the shopper’s fingertips and will bring Mango closer to its fashion-conscious shoppers and offer them more options and experiences than a conventional fitting room.”
Mango’s Chief Client Officer Guillermo Corominas added, “This is a really exciting project for Mango. We see the future of retailing as a blend of the online and the offline. These new fitting rooms are another step in the digital transformation of our stores to create a whole new experience for our customers.”