embedUR Systems Unveils ModelNova and Fusion Studio Platform

embedUR systems, a leader in embedded systems and Edge AI solutions headquartered in Silicon-valley, has announced the launch of ModelNova™, a next-generation Edge AI platform ecosystem and Fusion Studio Software alongside the establishment of a dedicated Edge Intelligence Center in Chennai with a 100-engineer capacity. The new center will power the development and deployment of on-device intelligence across telecom, industrial, and semiconductor industries.

ModelNova is a library of ready-to-use Edge AI models and datasets, and Fusion Studio, a desktop environment for training, labeling, and customizing those models. Together, they form a workflow that removes friction from developing embedded AI systems and move AI from experimentation to productization, potentially reducing edge AI developmental time by 75%.

The launch marks a key milestone in the company’s ₹500 crore investment commitment in Tamil Nadu over five years, with 2026 representing the third phase of this strategic expansion.

The Chennai expansion strengthens embedUR’s core focus on platform IP development, on-device AI systems engineering, and ecosystem enablement with global technology partners such as STMicroelectronics, Infineon, NXP, Synaptics, Ceva and many more silicon players. The facility is designed to support high-value R&D, hardware-aware AI optimization, and collaborative innovation across diverse silicon platforms.

Commenting on this investment Dr. T.R.B. Rajaa, Honourable Minister for Industries, Investment Promotions and Commerce in the Government of Tamil Nadu said "Tamil Nadu is decisively moving up the technology value chain towards deep-tech innovation and global IP creation. embedUR’s investment in expanding its R&D and Edge Intelligence capabilities in Chennai aligns closely with our focus on tech product development.  Such investments deepen our innovation ecosystem, create high-quality jobs, and reinforce Tamil Nadu’s position as one of India’s leading tech development hubs”

“ModelNova™ represents a strategic inflection point for embedUR,” said Rajesh Subramaniam, Founder & CEO, embedUR systems. “Chennai and Tamil Nadu offer a rare combination of deep technical talent, industrial maturity, and policy stability — all of which are critical as we transition from delivering embedded AI solutions to building a global Edge AI platform ecosystem. By anchoring our platform and IP creation here, we are positioning Tamil Nadu as a core node in our global innovation strategy for advancing physical AI, real-time on-device intelligence, autonomous systems, silicon-optimized AI models, and next-generation connected embedded platforms, paving the way for machines to perceive, experience and respond to the real world more directly.”

As part of its long-term growth roadmap in India, embedUR continues to scale its engineering teams in line with customer demand and platform expansion. The company plans to increase its current headcount of 400 engineers to 550+ engineers by the end of 2026.

Hiring will focus on core embedded engineering talent alongside AI/ML expertise, including data scientists, machine learning engineers, systems architects, silicon specialists, connectivity experts, and signal processing engineers. The company is seeking engineers with strong product engineering foundations — professionals experienced in deploying applications on MCUs, SoCs, and NPUs, and comfortable operating at the intersection of hardware and software.