Eloelo App Sees Rapid Growth with 85 Million Users

Eloelo, India’s leading homegrown live social media platform, has registered 85 million app downloads in August 2024, nearly doubling its user base since March’23. This rapid growth underscores the company’s rising popularity across the country, particularly in key markets such as Uttar Pradesh, Delhi NCR, West Bengal, Bihar, Maharashtra, and Telangana.

Founded in 2020 by Saurabh Pandey, Eloelo has quickly become a household name in the live entertainment sector. The platform offers content in six Indian languages and serves over 85 million users nationwide. Eloelo’s success is further highlighted by the platform’s impressive engagement metrics, with active users spending over 30 minutes on the app daily. Moreover, the platform hosts over 3 million live streams monthly, with more than 150,000 creators contributing to its engaging community. To solidify its position as the #1 app in India’s entertainment category on Playstore, the company eyes to launch more formats, expand its user base, and monetize power users.

Commenting on the announcement, Saurabh Pandey, Founder & CEO of Eloelo, said, “We are building a New-Age Media & Entertainment powerhouse, starting with Live Entertainment. Crossing 85 million users is great, but what we are most proud of is the love & engagement of users on the platform. This growth comes on the back of lakhs of creators, from singers to entertainers to astrologers, who go live on the platform daily and have built engaging communities. While we are confident of crossing 150 million users by Dec’25, we are also truly excited by our growing paying user base and building a platform where creators can earn a livelihood from”. 

In the past, Eloelo has raised over $38 million in funding from a diverse group of global and national investors, including Courtside Ventures, Griffin Gaming Partners, Kalaari Capital, Waterbridge Ventures, and Lumikai Fund. With its innovative approach and strong user-centric ethos, Eloelo is set to redefine the media & entertainment landscape in India.