Every year, World Youth Skills Day celebrates the strategic importance of equipping young people with skills for employment, decent work, and entrepreneurship. World Youth Skills Day has given young people, technical and vocational education, and training (TVET) organisations, businesses, employers’ and workers’ organisations, policymakers, and development partners a chance to converse.
Digital skills are in demand in today’s workplaces, and this is set to continue. Digital skills benefit individuals – from being efficient employees to paving their own way to be a leader. Let us look at some of the highly sought-after digital skills for the workplace:
- Managing a Website
The first step towards becoming ‘digital’ is through a website. Be it an e-commerce platform or a small business website, everyone needs an expert who can manage the business website to ensure your website is professional, up-to-date, and functioning as intended. From big brands to small businesses, there will always be a requirement for individuals with expertise in web development to website management. Hence many organizations and companies provide tools and skills to the youth, which help them in enhancing their website management skill. One such example is- The Hub by GoDaddy Pro, which helps web developers and web designers create, manage and grow their business, and their clients’ online presence.
- Content Marketing
In today’s era content writing is a basic yet crucial skill that is required by established brands and influencers. Brands are always on the lookout for young professionals that can write engaging content to drive their target audience on their websites and social media pages. Young professionals who can convey the company’s core messaging in an understandable way and can generate readers’ interest are highly in demand. Hence this is another key skill that employers look for in today’s youth.
- Social media management
Another role that is well cut out for young professionals is social media expertise. Today every brand has a digital presence, which is not just limited to their website but also to social media as it offers them a chance to connect with their audience on a personal level. Young professionals who are well versed with the nuances of social media will always be in demand, as they can help their respective companies in understanding the dynamic relationship between brands, influencers, and consumers. Therefore knowing A to Z of social media is an important digital skill for today’s youth.
- Data Analytics
Businesses these days don’t prefer wasting money on marketing-based trends or instincts. Maximising each campaign’s efficacy and return on investment is the ultimate goal of the business. Young people who are skilled at data analysis and insight gathering can help businesses save a tonne of money, create better marketing strategies, increase procurement efficiency, boost corporate growth, and set themselves apart from rivals in the market. Young professionals who have just started their career or are fresh out of college should hence focus on polishing up these skills as it will certainly help them in their professional journey.
- Affiliate marketing
Affiliate marketing is a digital process wherein a person can make money by promoting goods that are owned by another business or individual. It is a method of promoting a product and encouraging customers to click on your link and make a purchase. Young professionals who are socially active and have excellent networking abilities may want to learn how to perfect this skill. As opposed to the normal 9 to 5 job, affiliate marketing offers great flexibility to young professionals as they can do it anytime and from anywhere.