Confluent Introduces Sell With Confluent Program For Data Streaming Partners

Confluent, the data streaming pioneer, has announced Sell With Confluent, a new reseller program that gives system integrators everything they need to drive sales and grow their businesses in the data streaming platform market. This streamlined program will empower partners with automated quotes, instant approvals, and co-marketing funds to fuel their growth. They can now rapidly scale their data streaming businesses and meet customer needs for real-time solutions.

It’s now the backbone of most modern businesses, creating a massive opportunity for system integrators to meet customer demand and lead the market in real-time solutions. However, traditional reseller models hold them back with complex approval processes, unclear incentive structures, and lengthy deal cycles. Sell With Confluent addresses these challenges by providing partners with the tools and expertise to sell faster and capture market share. 

“Our partners see the demand every day—businesses need a data streaming platform now," said Kamal Brar, Senior Vice President, Partners and Technology Group at Confluent. "Sell With Confluent removes what's been holding them back: slow approvals, murky pricing, complicated processes. We've made it simple so they can capitalize on the opportunity in front of them.” 

Empowering Partners to Lead With Data Streaming

Sell With Confluent is built on three pillars designed to help system integrators close deals faster, earn more on every transaction, and scale their data streaming practices with confidence:

1. Accelerated Profitability and Incentives. Confluent has restructured its rewards framework to ensure that partners are highly compensated for sourcing and closing deals, which creates opportunities for double-digit discounts that are market competitive.

2. High-Velocity Automation. New self-service quoting tools will enable instant quote generation with programmatic discounts applied automatically. Partners also benefit from deal protection that safeguards sourced opportunities, ensuring that their pipeline investments are secure.

3. Strategic Marketing and Co-Investment. The Business Investment Fund (BIF) provides access to co-investment funds for marketing activities that include workshops, regional events, and customer engagement programs. Partners can leverage pre-built regional playbooks to maximize local relevance and impact.

"Speed is everything when customers need to modernize their data infrastructure," said Anuj Kaushal, Senior Manager, Global Partnerships at Persistent Systems. "Sell with Confluent helps us scale our streaming business quickly and meet customer demand without delay. This simplicity lets our team focus on what matters: helping customers modernize and innovate with real-time solutions."

"Our clients across India, Southeast Asia and SAARC countries are dealing with complex hybrid-cloud environments that demand real-time data," said Venkatesh R, Chief Revenue Officer at iValue Infosolutions. "Sell with Confluent helps us deliver that faster. With automated approvals and clear economics, we can scale our streaming practice and focus on helping enterprises build the infrastructure they need for digital transformation."

“Our new reseller program ensures partners can meet increasing demand with speed and confidence. With APAC being one of the fastest-growing regions for real-time data and AI, we are ensuring there are in-country experts certified to meet the diverse needs of each country. Together, we are enabling more partners to build profitable, full-service streaming practices, helping customers unlock new value and insights,” said Sandeep Shirodkar, Regional Head for Asia Pacific & Japan, Partners and Technology Group at Confluent.

Sell With Confluent is part of the newly launched Partner Nexus, a home base for its 1,400+ partners worldwide. Partner Nexus brings everything partners need into one place, including program details, tools, resources, and insights to accelerate growth. It makes collaboration with Confluent simple, driving better outcomes for partners and customers alike.