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Tata Elxsi Powers a Premium Entertainment Experience for OSNtv Subscribers

Wins the BroadcastPro Manufacturer Award for “Best in Linear Distribution” for OSNTv Box

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Tata Elxsi, a global leader in design and technology services, and Orbit Showtime Network (OSN), a multinational premium entertainment content company, collaborated to develop OSNtv Box – an all-in-one new product that will bring together OSN exclusive and curated live TV channels, streaming, and free-to-air entertainment across a single android device

“The OSNtv box combines both PayTV and OTT services in one place. It is a convenient, one-stop solution for entertainment aggregation that simplifies content discovery and provides an enhanced family viewing experience along with parental controls based on customer needs. Tata Elxsi’s proven Android TV expertise, along with their ready-to-deploy suite of solutions, enabled a faster launch of OSNtv Box,” said Devrim Malak, SVP Strategy at OSN.           

Tata Elxsi won the “Best in Linear Distribution” for OSNTv Box at the Inaugural edition of BroadcastPro Manufacturer awards, held on 17th May 2023, in Dubai. The BroadcastPro Manufacturer Awards celebrate the companies whose products are at the core of the Middle East broadcast sector – at the forefront of innovation.

The OSNTv Box is powered by Tata Elxsi’s AndroidTV solution suite, which includes a custom operator-tier launcher, OTA and iCX.  Tata Elxsi’s customised OTA (Over The Air) platform helps deliver seamless software updates for an enhanced customer experience, while the iCX (intelligent CX) platform offers intelligent monitoring, real-time diagnostics and troubleshooting.

“With its AndriodTV Centre of Excellence (CoE), Tata Elxsi brings deep expertise in TV platforms and engineering. This complex program showcases the best of Tata Elxsi, bringing together design and development for hardware, software, in-house solutions, as well innovations such as content search and discovery, as well as all programming managed to allow OSN to launch their product in a record time of 6 months, giving OSN a future proof platform for continued innovation at scale,” said Tarun Joshi, General Manager & Head of Google Technologies at Tata Elxsi. 


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SMEStreet Edit Desk is a small group of excited and motivated journalists and editors who are committed to building MSME ecosystem through valuable information and knowledge spread.

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