CloudTV Introduces 3D Ads To Boost CTV Advertising Engagement

Further redefining the advertising experience on connected television, CloudTV, India’s first certified Smart TV OS, just launched their 3D Ad-Unit on its OS powered devices, marking a significant breakthrough in the CTV advertising landscape. This innovation provides advertisers and brands with a unique value proposition that clearly differentiates from traditional ad formats while driving impactful brand campaigns. With a reach of over 12 million across Tier 1, 2, and 3 markets of India and powering 250+ smart TV brands, CloudTV’s 3D ads help boost both brand recall and consumer engagement.

The new 3D ads transform how brands connect with audiences on connected TV screens, providing a memorable advertising experience that captures attention without being intrusive. Unlike conventional advertising, CloudTV's 3D ads create a premium brand environment that enhances message recall and drives stronger consumer attention.

CloudTV's 3D ad inventory has already demonstrated strong results through its partnership with AiYO—an AI-first content studio—and their client MyFitness, delivering impactful campaign performance across its network of screens. The 3D ad generated a 25% higher completion rate when compared to regular masthead video ad inventory. With India’s Connected TV market expected to grow to over 25 million households by 2026, CloudTV is uniquely positioned to lead this transformation.

Addressing this strategic announcement, Abhijeet Rajpurohit, COO and Co-founder, CloudTV, said, “The launch of 3D ads positions CloudTV at the forefront of CTV innovation, catering to the growing demand for premium, high-impact advertising solutions. As brands look for new ways to differentiate their messaging and drive deeper engagement, CloudTV’s 3D ad inventory offers a compelling alternative that stands out in the CTV advertising space.”

CloudTV's new 3D ad inventory represents a fundamental shift in how brands can leverage Connected TV platforms. By moving beyond the limitations of standard ad inventories and formats, CloudTV is pioneering a new category of innovative, non-intrusive advertising that delivers measurable impact for brands while enhancing the viewer experience.

The company also recently announced the launch of its new Connected TV (CTV) advertising platform and unveiled a partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. They have also introduced a dedicated new website for brands, agencies, and media buyers to explore inventory, audience insights, and partnership opportunities within its advertising platform.