Zendesk, Inc. (NYSE: ZEN) announced a new Zendesk Partner Program to provide the skills, tools, and support for Zendesk’s global ecosystem of partners need to help their customers deliver a better customer experience. The program is designed to enable partners to build an industry-leading customer experience practice and rewards partners based on competencies and results with a comprehensive certification program and incentives. At the same time, the Zendesk Partner Program can be tailored to meet the needs of partner’s different business models, offering the flexibility to support partners as their businesses evolve.
“Customer expectations are at an all time high, and we do our best work helping our customers meet their customer’s expectations when we work hand in hand with our partners,” said Ricardo Moreno, Vice President Worldwide Partners at Zendesk. “We recognize that significant evolutions are underway in the traditional partner model, and we look forward to growing our partner ecosystem and helping our partners deliver better customer experiences.”
Sandie Overtveld, Vice President, APAC at Zendesk said, “The Indian market is very competitive when it comes to the software sector, and is a key market for Zendesk having seen healthy growth since our launch three years ago. This program is good news for the partner ecosystem, which has played a key role in our success. The launch of the Zendesk Partner Program is an ongoing commitment to our partners and customers that will build an ecosystem to ensure a more seamless transfer of knowledge and better customer experience all round.”
With its modern approach to the program, Zendesk allows partners to engage in multiple business models based on their unique business strategy and skills. Rather than limit a partner to a specific role, Zendesk’s flexible framework allows partners to refer, resell, implement, develop, integrate, or any combination of these services depending on the opportunity.
“India has emerged as a strong contender in Zendesk’s 10 fastest growing markets globally. The new Partner Program will help us strengthen our relationships with our partners in the region by facilitating the ease of exchanging skills and expertise across the table. It will also accelerate our momentum towards our goal of becoming a $1 billion company next year.”, said KT Prasad, Country Sales Director, Zendesk India.
“Partners are looking for vendors that are easy to do business with and show them the best path to profitability. Zendesk gets it, and created its new program with all the right elements that nail these two critical aspects,” said Kevin Rhone, Director of Channel Acceleration at The Enterprise Strategy Group.
The Zendesk Partner Program also provides significant growth opportunities for the partner ecosystem, including cloud service providers, systems integrators, value added resellers, outsourcers, consultants, developers, and IT professionals. Whether partners are looking to earn revenue through delivery of Zendesk products and services, find new opportunities with existing clients, or deliver value-add services, the Zendesk Partner Program provides the tools and resources to open new revenue streams and grow their business.
“As a long standing partner, we look forward to accelerating our investment in Zendesk based on this major step forward with the new program and the mutual success it promises,” said Bruno Stuchi, CEO at Aktie Now, a consulting company that supports business innovation and growth through strategy, processes, technology, and people.
“Zendesk’s robust partner program is designed in a way that helps new partners like us get up and running quickly. The flexibility, support, and ready-to-use resources available through the program are already helping us grow our business,” said Fred Walters, Chief Innovation Officer at iTalent Digital, a global woman- and minority-owned digital consulting and software engineering company.
The new partner program operates across three tiers that are organized based on the overall capabilities and contributions of partners across all types of business models.