Centric Software Supports Aetrex E Commerce Growth

Centric Software® is delighted to announce the release of a success story about its customer, Aetrex. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Founded in 1946 and headquartered in Teaneck, New Jersey, Aetrex also has offices in the Middle East and Asia. A global leader in foot scanning technology, Aetrex’s premium footwear and orthotics are uniquely designed using insights and scientific data gathered from the scans.

“We were seeing major shifts in shopping behavior, so we set out to meet consumers where they shop. Relying solely on Aetrex.com was no longer a viable strategy,” says Rui Kojima, Senior Director of e-Commerce.

To broaden their reach, the company expanded its e-commerce presence across multiple sales channels — though this initially involved managing separate systems, requiring considerable manual effort and time to list products on each platform. “Our team was spending more time managing data than growing the business,” explains Kojima.

The brand sought a Product Experience Management (PXM) solution to manage product information and to reduce the time it takes to set up product listings on different sales channels and platforms. Aetrex ultimately selected Centric PXM™ for its integrated capabilities. The solution also delivers enhanced data accuracy, greater consistency and the scalability needed to support future growth. Kojima notes, “Since using Centric PXM, we’ve been able to expand into new marketplaces significantly faster. What used to take 2-3 months to launch in a new marketplace, we can now accomplish in just one week.” 

“We’re thrilled to partner with Aetrex, a company that shares our passion for innovation and customer experience,” says Fabrice Canonge, CEO of Centric Software. “This collaboration underscores our mission to empower brands and retailers with digital solutions that connect them with consumers in smarter, faster and more impactful ways.”