Cashify Celebrates ‘Joy of Giving Week’ by Unveiling Pan-India Second Phase of ‘Donate for Education’ Campaign
Cashify, India’s leading re-commerce marketplace to sell and buy old electronic gadgets celebrates the ‘Joy of Giving Week’ by donating refurbished smartphones with a mission to nurture and guide motivated young people in need, to become well-educated. Following the success of its first campaign ‘Donate for Education’, which was launched in June 2020, the company has launched the second phase of the campaign titled Mission Digital Shiksha and has now extended it to other parts of the country.
‘Joy of Giving Week’, more commonly known as ‘Daan Utsav’ is an effort to bring together people from all walks of life and provide an opportunity to improve the lives of the less fortunate. While driving the first phase of the campaign, Cashify supported 150 students, in addition to individual donations. In the second phase, Cashify is working with various NGOs and aims to reach more than 1000 kids. For this, the company has also partnered with TRRAIN, one of India’s leading foundations focusing on helping people with disabilities get a mainstream job. Also, Cashify has partnered with SoulAce, which is India’s most reputed CSR Advisory and M&E firm, that will ensure that there is complete transparency between devices collection at Cashify’s end and also, smartphone distribution at NGOs end.
Talking about the second-leg of the campaign, Mandeep Manocha, Co-Founder, and CEO, Cashify, said, “ With classes going online and schools remaining shut, kids’ education/learning has been adversely affected across the country. With the objective of giving back to society and make a small impact, we launched the ‘Donate for Education’ campaign, for which we witnessed a great response. The campaign enabled many underprivileged kids to get back to education which gave us a lot of encouragement. This pushed us to extend our campaign and reach a wider number of kids. Various campaigns are going live in the second phase and we hope to help kids not just in Delhi/NCR but across metro cities and to certain tier 2 cities as well.”