Canon Rolls Out Retail Utsav Program Ahead of Festive Season in India

In a dynamic move to strengthen its retail partner network and set the stage for the upcoming festive season, Canon India has launched ‘Retail Utsav’, a high-impact, scalable partner outreach program aimed at engaging over 4,000 retailers across 45+ cities. The program was flagged off from four major metro cities Delhi, Mumbai, Bengaluru, and Kolkata - and will further expand to other cities across India. The initiative is designed to create excitement, foster community-driven advocacy, and communicate key product offerings, ongoing programs, and their benefits in a celebratory and interactive format.

‘Utsav’ celebrates the vibrant spirit of India’s festive season, a time of connection, joy, and shared success. This year, the celebration is even more special as it marks the 10-year milestone of Canon’s flagship MegaTank Printers a decade defined by innovation, reliability, and the trust of millions of customers. The initiative is designed to resonate with retailers across regions, languages, and store formats, while communicating key information on Canon’s Inkjet and Laser printer categories, highlighting ongoing schemes, and rewarding retailer loyalty through interactive, on-ground experiences.

The initiative brings a fresh, gamified approach to engagement, featuring activities such as product quizzes, retail display programs, and instant gratifications. Retailers can unlock multiple reward slabs with exciting incentives.

Speaking on the initiative, Mr. C Sukumaran, Senior Director, Products & Communication Centre, Canon India “Retail Utsav is our tribute to the unwavering contribution of our retail partners in Canon’s growth journey. It’s an opportunity to meet them on-ground, listen to their insights, equip them with the tools to succeed, and celebrate the invaluable role they play in bringing Canon’s innovations to customers across India. As we commemorate 10 years of our MegaTank Printers, Retail Utsav blends festive cheer with meaningful business enablement, reinforcing our commitment to building a stronger, more connected retail ecosystem that is ready to capitalise on the immense potential of the season ahead.”

Through Retail Utsav, Canon aims to not just inform but also inspire its retail partners by combining knowledge sharing, interactive engagement, and meaningful rewards creating a strong foundation for mutual growth as the festive demand surges. Amongst the 45 cities across India, some of them includesGuwahati, Bhopal, Nashik, Surat, Cochin, Coimbatore, Udaipur, Chandigarh, and Agartala– ensuring deeper regional connect and widespread partner engagement.