BRU Introduces Bru-Minder to Spark Coffee Connections

Hindustan Unilever’s BRU has unveiled an innovative digital activation - “Bru-Minder” - powered by Google Gemini. The campaign brings alive the magic of coffee dates by blending heartfelt reminders with cutting-edge AI creativity.

At its heart, Bru-Minder is a simple but powerful idea: “It’s your reminder to your loved one for that dream coffee date.” By uploading pictures of themselves and their loved ones in the Gemini app - be it partners, friends, or family users can instantly generate a personalized image of their dream coffee moment. From iconic destinations around the world to art styles like anime, realism, or digital art, the Gemini App transforms imagination into a shareable visual keepsake.

"Bru has always been the aroma of taste, romance and connection - a symbol of shared moments and heartfelt conversations. Continuing this legacy, our Bru Gold Freeze Dried Coffee range is crafted to delight the senses, one granule at a time, through cutting-edge freeze-dried technology. Now, with Bru-Minder, we’re bringing that same richness and warmth into the digital realm through Google Gemini. Bru-Minder empowers consumers to create the coffee dates they've always imagined - a beautiful fusion of emotion and creativity, enabled by technology. It’s a Bold step forward that stays true to Bru Gold’s spirit: timeless, indulgent, and deeply personal”, said Rajneet Kohli, Executive Director, Foods, HUL.

The campaign taps into a powerful consumer insight - that the best coffee memories are not just about the beverage, but about who you share it with. In a world where distance, business, and routine often get in the way, Bru-Minder uses AI to nudge people to reconnect, recreate, and reignite their coffee moments with loved ones. 

BRU celebrates coffee not just with flavour, but with connection, creativity, and technology.