BillMart Introduces AI-Driven Loans for India’s Growing Gig Economy

BillMart, a fast growing Fintech, (www.billmart.com) announced the launch of GigCash, a tailored credit line designed for  India’s rapidly expanding gig and platform workforce. NITI Aayog estimates that India had  7.7 million gig workers in 2020-21 and that this will grow to 23.5 million by 2029-30, while  industry reports value the gig-economy market at around US $455 billion as of 2024. GigCash  delivers short-term financing that aligns with workers’ earnings, providing the liquidity they  need to bridge cash-flow gaps, cover emergencies and meet ongoing personal or professional  expenses. 

BillMart’s latest offering complements its existing suite—including working-capital loans,  supply-chain finance, invoice financing and trade finance—designed to serve SMEs, MSMEs  and large enterprises. The platform uses proprietary data analytics, supported by AI-assisted  tools, to assess borrowers’ cash-flow patterns and make underwriting decisions more quickly  and accurately. This need is pressing: surveys show that 77.6 % of delivery gig workers earn  under ₹2.5 lakh per year and about 70 % are denied personal loans by traditional lenders,  leaving them without affordable credit. India’s digital lending market is forecast to reach  ₹104 trillion by 2030, with digital lending to SMEs projected to grow about 30 % annually,  underscoring the opportunity for inclusive products like GigCash. 

Mr. Ashok Mittal, Managing Director & CEO of BillMart Fintech, said, “GigCash  represents our commitment to financial inclusion in the gig economy. With millions of gig  workers earning low or irregular incomes and facing challenges accessing formal credit, our  new product enables them to secure funds quickly and affordably using their own earning  history. As the gig sector grows, we aim to empower these workers to stabilise their finances  and seize new opportunities.” 

He said, “The Company has already tied up with a fairly large Gig workers platform to provide  these small ticket loans and has already supported more than 6000 Gig workers so far in a short  span of time.” 

He further added, “BillMart’s data-driven approach, supported by AI, is transforming  digital lending across all segments. By leveraging our robust lender network and corporate  partnerships, we offer tailored solutions—from gig-worker credit lines to supply-chain  financing—that help businesses scale efficiently. With India’s digital lending space poised to surpass ₹104 trillion by 2030 and SME lending growing at ~30 % annually, we remain  focused on innovation that makes access to capital faster and more inclusive.” 

GigCash – How It Works: BillMart partners with corporates and digital platforms that engage  large pools of gig workers. Gig workers from these partner platforms can sign up for GigCash  in minutes by linking their work accounts in minutes. After a quick, digital KYC process, the  platform determines an advance limit based on the worker’s earnings and history. Approved  funds are disbursed instantly to the user’s bank account, and repayment is automatically  deducted from subsequent gig payouts—eliminating paperwork, collateral and hidden fees.  Key benefits include flexible emergency funds, a fully digital experience, and transparent  pricing. This streamlined process ensures gig workers have access to credit when they need it  most.