/smstreet/media/agency_attachments/3LWGA69AjH55EG7xRGSA.png)
/smstreet/media/member_avatars/2025/05/09/2025-05-09t090606704z-smestreet-logo-transperantpng.png ){kind=logo}
Follow Us
New Update
/smstreet/media/media_files/2025/06/04/m7kPktXmIPRNLzsgtBvV.png)
00:00
/ 00:00
Atlassian, one of the world's leading publishers of agile collaboration tools, bolsters its Loom asynchronous video platform offering with a swathe of new features aimed at helping organisations communicate at scale.
Whether its live sessions eating up collective team, navigating multiple time zones or bringing training content to life, the way organisational knowledge is often shared at work is broken. Unsurprisingly, Indian workers currently waste more than 17 hours per week tracking down the information they need to do their work – that’s more than two full working days every week.
With Loom, teams can easily record and share AI-powered video messages with teammates and customers to supercharge productivity. New searchable via the Teamwork Graph enables new hires to easily find these resources within weeks or months after their first day, ensuring important information is always accessible.
Additionally, new Loom features available today better support teams in their quest to scale knowledge by enabling them to create clear, consistent, and compelling video content in minutes without burning out calendars or audience attention spans.
New Loom features include:
-
Overlays: Want to demo a tool? Engage your audience with eye-catching shapes, arrows, and text.
-
Backgrounds: Want to dress your video up without extra effort? Make your video pop with beautiful backgrounds (in beta).
-
Stylised captions: No sound, no problem! Make your message more engaging and easier to follow from the first word to the last.
-
Screenshots: Quickly snap a screenshot of your screen, then customise it with annotations and backgrounds, or edit it with crop and blur.
-
Improved filler word removal: Loom’s automatic speech clean-up tool has had a glow-up to help eliminate filler words, awkward pauses, and repetitive phrasing, helping individuals get straight to the point.
"If you're creating videos for your team, your company, or your customers, you don’t have time for endless takes or complicated tools. You need to move fast, stay polished, and deliver information that sticks. With Loom editing, you can create clear, consistent, and compelling video content in minutes, not hours. So whether you’re announcing a change, launching a product, or enabling your team, Loom helps you communicate at scale — without burning out your calendar or your audience", said Sanchan Saxena, head of product, Teamwork Foundations, at Atlassian.
Rob Litterst, Senior Manager, Hubspot, comments: “Loom has been a game changer for tech onboarding with our team at Hubspot. It makes it so easy to show new hires exactly how they should use our most important systems. I hate to throw even more tech on someone's plate, but Loom is totally worth it.”