Airtel and Motorola Join Hands To Attract First-Time Users of 4G Mobiles

Bharti Airtel (Airtel) and Motorola Mobility India, signed a partnership to offer a range of budget-friendly 4G smartphones under Airtel’s ‘Mera Pehla Smartphone’ initiative.

Under the partnership two popular 4G smartphones from Motorola - Moto C, Moto E⁴ and the Lenovo K8 Note from Lenovo will be available with a cashback of Rs 2000, thereby, bringing down the effective price of the devices and bringing them within the reach of more customers. All smartphones will come bundled with a special recharge pack of Rs 169 from Airtel offering 1GB 4G data per day and unlimited calling benefits – local and STD.

The Moto C, at an effective price of Rs 3999, becomes a great option for first time smartphone users. Moto E⁴ with an all-day battery is perfect for the consumer who is always on the go.

The popular Lenovo K8 Note, which has a large 13.97 cm (5.5) Full HD display, 10 core processor and dual rear cameras, offers a budget friendly option for young customers looking to make a one-time investment for a smartphone with a premium build and advanced specs.

Vani Venkatesh, Chief Marketing Officer, Bharti Airtel said, “We are delighted to collaborate with Motorola under the ‘Mera Pehla Smartphone’ initiative. It marks a major milestone in our journey towards building a large open ecosystem of affordable smartphone options for our valued customers. We look forward to working with Motorola to bring smartphones within the reach of more and more customers.”

Sudhin Mathur, Managing Director, Motorola Mobility India and Lenovo MBG India, said, “We are delighted to partner with Airtel in the ‘Mera Pehla Smartphone’ initiative, as it opens a world of limitless possibilities for the consumers. It is a great opportunity for Airtel subscribers to upgrade to 4G and enjoy the meaningful experiences across Motorola & Lenovo smartphones. We are confident that with this partnership, we will be able to empower more users with an enriched mobile experience.”

The cashback benefit of Rs 2000 will be given to customers in two installments over 36 months. A customer need to make Airtel prepaid recharges worth Rs 3500 within the 18 months to be eligible for the first cashback installment of Rs 500. Similarly, another set of recharges worth Rs 3500 over the next 18 months will make the customer eligible for the second installment of Rs 1500.