Aircel’s VAS Registers Double Digit Revenue Growth in Maharashtra & Goa
Aircel has registered 43 percent growth in the revenue for its popular Value Added Service – Astro Buddy in Rest of Maharashtra in the last eight months. The exciting service offers customers’ daily astrology updates and predictions based on their zodiac signs. To reach out to a larger audience, Aircel introduced daily horoscopes on Voice Calls in almost all regional languages that connected with more people than ever, offering people’s favourite service in their very own language. Aircel’s Astrology service ‘Astro Buddy’, with its sticky packaging and presentation, provides predictions on a host of subjects such as Relationship, Health, Career, Finance, Family through daily alerts to the customer’s phone – making it extremely hassle-free service.
Neeraj Singh, Business Head – Rest of Maharashtra (ROM), Aircel, said, “The rapid growth of VAS and Data is expected to contribute an important share in the revenue stream of the telecom industry. At Aircel, we have taken note on the shifting subscriber usage pattern and have devised many products and services especially in our VAS segment. It also brings us great pride that in a short span of time, Astro Buddy has witnessed double digit growth in terms of revenue in Maharashtra and Goa. VAS contributes to 10% of the overall revenue for us and Astrology is a key contributor to that along with other genres such as Caller Tunes (CRBT), Music and Entertainment.”
He added, “We are delighted to partner with Astro Buddy Bhupesh Sharma and Nyassa AstroCorp to offer this exciting service to our customers that enables them to get instant astrology predictions on their mobile phones.”
The service by Aircel is supported by Astro Buddy Bhupesh Sharma who is lending his expertise to its subscribers. Bhupesh Sharma is also the lead Astro-counsellor of Nyassa AstroCorp, an astrology consultancy. He uses Astrology as a counseling and guidance tool. Apart from individuals, Bhupesh has been counseling many corporate heads and business houses on issues like HR, Mergers, acquisitions, takeovers, new business ventures, etc.
Bhupesh Sharma, Lead Astro Counsellor- Nyassa AstroCorp said “We are pretty happy with the growth that we have witnessed since the launch of Astro Buddy last year. The service has seen tremendous uptake with the customers due to the pragmatic approach it offers in the most simplified way. We have seen double digit growth of customers for the service since last year and a similar growth percentage of unique users. I am delighted to support Aircel’s Astro Buddy so thatcustomers can relate to the scientific reasons for their present-day life situations.”