3i Infotech’s Digital BPS and NuRe Velocity to Focus on Enterprise Digital Transformation

3i Infotech Limited (BSE: 532628, NSE: 3IINFOLTD), a global Information Technology company, committed to delivering business transformation, accelerates its Digital Business Process Services (BPS) practice, which is its digitally-led BPO services based and delivered out of India. The offerings will include omni channel platform, partner governance, back-office automation, business assurance, digital command centre etc, and will be more end-to-end in terms of providing people, process, and technology to enhance the customer’s digital journey. The focus would be on pursuing premium transformational enterprise deals. The mandate would include, building a robust Centre of Excellence (CoE) for domestic clients and later focusing on overseas clientele. The industry focus includes – BFSI, E-Commerce, Automotive, Realty, Telecom, and Media.

Digital BPS uses multiple innovative ‘Tech Implants’ to help drive customer experience and increase revenue for their clients. The omni channel contact centre platform can create a ‘single dashboard’ view of all customer contact points like voice, email, chat, SMS, etc. Its enterprise sales solutions framework has been created by experts having decades of collective experience, with both technical skills and a deeper understanding of customer experience. 3i Infotech has also setup an AI Studio for BPS operations that is a fully automated and a guided data science platform for performance management and to create data models. With AI Studio, managers can provide appropriate guidance and high-quality assistance. They can also set fully customizable KPIs/ Goals and predict chances of people leaving the organization.

Kiran Chittar, Business Head - Digital BPS, 3i Infotech said, “We at 3i Infotech consider ourselves as a technology start-up, having incorporated AI and automation in our DNA and able to offer a basket of digital solutions ranging from Digital CLM (Customer Lifecycle Management), Digital Business Process Excellence, Back-office Automation to Digital HRO (Human Resource Outsourcing) and HuPAS (Human Performance Analytics Solution). Our digital first strategy involves adding an AI / ML led ‘Digital Command Centre’ layer over and above the people & contact centre operations, thereby empowering the agent as well as optimizing customer experience across all communication channels and processes. We endeavor to leverage our three-decade IT legacy to carve our way as a digital disruptor in the BPS world.”

While Digital BPS will focus and cater to the domestic India market, ‘NuRe Velocity,’ which encompasses both Digital Business Process as a Service (BPaaS) and Knowledge Process as a Service (KPaaS) - the digital platform led business process automation services hosted on NuRe Edge cloud platform, will cater to global international markets. It would cover omni channel contact centre services, intelligent data processing services, digital platform enabled financial services and HR digital services for end-to-end recruitment processing and employee performance management. 

NuRe Velocity is 3i Infotech’s cloud hosted digital ecosystem for CLM, F&A, HRSS and Analytics for large & SMB enterprises for managing global smart (AI & ML) platform BPO delivery. It will be offered as a managed service, which is outcome-based and will drive profitability. While initially it plans to target the BFSI, telecom, e-commerce, and retail segments, it would later encompass other segments such as shipping, healthcare, and syndicate organizations as well. The service, which will be focused on SMBs, agile and upcoming enterprises, will be completely SASE certified, catering to all data security protocols and compliant to PCI DSS. 

Bhaskar Leon Baker - SVP & Global Head - Digital BPaaS & KPaaS, 3i Infotech said, “We believe our NuRe cloud-first, digital-first, BPaaS offering is going to be an industry gamechanger. Powered by cognitive computing at the edge, we are positioned to help accelerate technology and product startups across the ecosystem. We want enterprises to experience 3i Infotech’s startup ecosystem which will provide on-demand services and enable them to better utilize their SaaS budgets in delivering business outcomes. Our biggest differentiator is the time to deployment. We can deploy these services on demand within a span of 3-4 weeks or 4-8 weeks. The agility level is far higher than any other organization that is trying to build a CoE on its own.”