Zendesk Study

97% of Indian Companies Admits Customer Experience Innovation is Required to Protect Businesses: Zendesk Study

Organisations in India stood out against their APAC counterparts, displaying a keener interest in taking the CX route to business growth. Most Indian organisations (88%) accelerated their CX projects over the past 12 months compared to their counterparts in South Korea (67%), Australia (65%), Singapore (62%), and Japan (37%).