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"E-commerce is a full medium and spread across all the cities and allows you to rest products that are premium. E-commerce as a channel is growing and allows us to launch products exclusively for the online space. If it ( launch of liquid laundry brand through E-commerce) succeeds it will open flood gates for us to bring more products from our global portfolio," Sukhleen Aneja, marketing director, South Asia RB Hygiene Home told media.
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