Rag Rag Laal Hai

Mahindra Honors Farmers with ‘Rag Rag Laal Hai’ National Campaign

The campaign commenced with a ceremonial flag-off from Mahindra’s mother plant in Nagpur, where six specially designated tractors, began a symbolic and spirited journey. Over the course of 45 days, the Ashwamedh convoy will traverse the length and breadth of India, visiting over 500 Mahindra dealerships and engaging directly with lakhs of farmers — the very foundation of Mahindra’s success in rural India.