POCO

Xiaomi Introduced POCO an Independent Brand in India

"What started as a sub-brand in POCO has grown into its own identity in a short span of time. POCO F1 is an extremely popular phone across user groups, and remains a top contender in its category even in 2020. We feel the time is right to let POCO operate on its own now. We will spin it off as an independent brand," Manu Jain, Xiaomi Vice President and Xiaomi India Managing Director, said in a statement.