online Streaming

Post TRAI's New Rule - Study Shows That 80% Users Would Switch to Online Streaming Platforms

Jasal Shah, Managing Director & CEO of Velocity, says, “The opinion on the new TRAI rules weighs slightly more to the positive side as more than 50% say that it allows them to choose the channels that they want to watch and hence the cost per channel is not an issue. But an equal majority of about 40% claim that by the new regulation they get fewer channels for the same price they had paid earlier. In other words, TV subscription costs have become expensive. Close to 5% are not even aware of this new regulation.”