Online Shopping Trends

Unicommerce Reports 2024 Online Shopping Trends in India

The analysis also sheds light on the rising penetration of online shopping in smaller cities. In CY 2024, Tier-3 cities recorded a significant YoY order volume growth across multiple categories. Travel accessories, led by backpacks, laptop sleeves, hardcase trolley bags, and motorcycle gear like leg pouches, mobile holders, and saddlebags, witnessed over 200% growth,