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Commenting on the development, Mr. Kamlesh Patel, Chairman and Mr. Mukesh Patel, Managing Director- said, "It is the first time in India that such digital marketing campaign is launched by a ceramic company. Taking inspiration from the thoughts of our Hon’ble Prime Minister Shri Narendra Modi of ATMANIRBHAR BHARAT and BE VOCAL for LOCAL, we have launched this initiative on the auspicious occasion of Rathyatra.
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