Econsultancy

Customer Experience Optimization Rules: Adobe-Econsultancy Report

“With CX taking precedence as a key business driver, personalization will be the fuel powering the experience wave across sectors. What’s needed of businesses to scale the next summit in terms of harnessing the power of experiences will an incessant focus on driving innovation in order to deliver delight to their customers in their interactions across the engagement cycle,” said, Sunder Madakshira, Head of Marketing, Adobe India