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Commenting on the expansion, Nukul Upadhye, co- founder of Bijak said, “B2B traders control 75 percent of India’s agri value chain, but are plagued by limited access to technology, information, and credit. By going to the grassroot level of trading in India, we are aiming to digitize physical mandis, artiyas (commission agents), dalaals (brokers), loaders, mills, and middlemen by providing them an online interface. This will also help us create market linkages and make an immediate impact on farmer incomes.”
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