Arun Fernandes

Importance Digital Customer Experience and how can it Impact the Business of BFSI Sector

Article by Arun Fernandes, CEO - Hotstuff Media Group for SMEStreet illustrates the contemporary trends in customer service through user experience. Arun writes, "Unthinkable" is how one would have described the notion of India's largest PSU Banks launching their own app, until a decade ago. Clearly, we have had to change the way we thought.