Aashirvaad ATTA

ITC Reduces Soap Prices, But Hikes Aashirvaad Atta Prices

ITC has cut the price of Savlon soap bars by up to 12.9% in September, and of Vivel soap by around 10%, market sources said. The price cuts are primarily aimed at pushing up sales volumes in rural market. The price cuts are primarily aimed at pushing up sales volumes in rural market.