Nicholas Kontopoulos

67% Say AI Use Can Increase Sales by Online Retailers: YouGov Survey

"As personalisation becomes vital towards unlocking the customer experiences of the future, there is a growing need for brands to augment and deepen customers' end to end engagement journey across the spectrum, and make it more meaningful and appealing for long term engagement," Nicholas Kontopoulos, Head of APAC Digital Experience Commercial Marketing, Adobe, said in a statement.