Email Communication

Importance of Omnichannel Communication with Voice, SMS & Email Notifications

As Email, SMS, live chat, voice as key customer touchpoints, the brand will have to share customer conversation across different departments, such as marketing, sales, commerce and customer service platforms. Simply being where customers are located does not matter, but knowing who they are and personalising the messaging along with where they are located makes a difference. Considering customers as individuals, analysing their records, understand how they interact and knowing their interests and preferences is the key.