India’s largest lender State Bank of India (SBI) took one step ahead with its SBI Yono card, by launching a new feature card under the brand and dubbed it the YONO Shopping Festival. YONO app is SBI’s first comprehensive digital service platform YONO (acronym for ‘You Only Need One’) app. A sale will be begin from October 16 (which is tomorrow) up till October 21, 2018, giving massive discounts to customers. SBI has now become the first ever bank to launch a shopping festival in India.
This is also an interesting move by SBI, as recently e-commerce giants player like Amazon and Flipkart has swayed Indian citizens with massive discounts under their ‘Great Indian sale’ and ‘Big Billion Days sale’. The Flipkart sale is already over, and today would be last day for Amazon’s sale. Opening a new sale right after these two e-commerce giants, comes as a good news for SBI.
P.K. Gupta, MD (Retail & Digital Banking), SBI said, “To add cheer to this festive season we are happy to announce first YONO Shopping Festival with heavy discounts and superlative deals exclusively for YONO customers across the country.”
Gupta added, “We look forward to all YONO users taking advantage of the exciting offers during this festival season.”
This festive season there are exclusive and best-in-class offers from top 14 e-commerce merchants for the YONO Shopping Festival along with attractive financing options to all SBI customers.”
The YSF will also offer exciting deals in leading categories including electronics, fashion, gifting, jewellery, furniture, travel, hospitality and so on.
For YONO Shopping Festival SBI has partnered exclusively with Amazon, Jabong, Myntra, Kalyan, Caratlane, PCJ, Pepperfry, OYO, Tata Cliq, Yatra, Easemytrip, Firstcry, IGP, Ferns & Petals, etc, to provide customers an optimum festive shopping delight. All SBI credit and debit card holders will be getting additional 10% cashback over and above discounts provided by the merchants on YONO.
SBI YONO is among the Top-5 finance Apps on the App Store & Play Store in India. YONO so far is associated with 85+ e-merchants and has been offering seamless banking and lifestyle experience to all its customers.
YONO can be accessed through Android and iOS powered mobile phones, and on the web through a browser, allowing for a seamless omni-channel customer experience.