Tossco Joins Forces with LegaXy to Elevate India’s Sports Talent Ecosystem

In a landmark move set to reshape the future of Indian cricket representation, Tossco, the cricket talent agency founded by former first-class cricketers Prateek Pawar and Priyank Tehlan, has merged with LegaXy, one of the fastest-growing names in sports, media, and entertainment.

The merger brings some of the country’s most prominent cricketers under one roof. Yuzvendra Chahal, Rahul Tewatia, Harshal Patel, Shashank Singh, Sai Kishore, and Jayant Yadav will now be part of LegaXy talent pool, strengthening the company’s position as a dominant force in athlete management, brand building & IP creation.

What makes this collaboration unique is the fusion of Tossco’s on-ground cricketing expertise and trusted player-first approach with LegaXy’s global vision, brand-building strength, and media innovation. Together, the merged entity aims to create careers that extend well beyond the pitch, turning athletes into enduring brands with worldwide influence.

“As former cricketers, we built Tossco with a player-first ethos, deep relationships, and an understanding of what athletes truly need. Joining LegaXy allows us to take that ethos global while giving our players access to unmatched resources, brand-building power, and worldwide opportunities. For us, this is about creating meaningful careers for cricketers beyond the game itself,” said Prateek Pawar and Priyank Tehlan, Co-founders of Tossco.

The Indian sports management landscape has been evolving rapidly, with cricketers increasingly seen as multi-dimensional personalities, not only athletes but also global influencers, media icons, and brand ambassadors. This merger signals a decisive shift toward integrated athlete management that blends performance with long-term brand value.

 “At LegaXy, this merger represents both scale and vision. By integrating Tossco - a brand synonymous with cricketing credibility and trust - we are combining our collective strengths to create new opportunities for our athletes on the global stage. This partnership will enable us to develop powerful sports brands, establish impactful IPs, expand avenues for visibility, and set new benchmarks in athlete representation in India,” said Amitesh Shah, Founder & CEO, and Aneesh Gautam & Pawan, Co-Founders, LegaXy.

The partnership comes at a time when India’s sporting ecosystem is becoming increasingly global, with rising interest from international leagues, sponsors, and media platforms. By pooling expertise, LegaXy and Tossco aim to ensure that Indian athletes can compete not only on the field but also in the business of sports worldwide.

For athletes, the merger represents a broader support system that combines grassroots understanding with global opportunities. It reflects the growing recognition that sports management today requires a holistic approach, balancing athlete well-being, commercial growth, and long-term legacy building.

As part of the integration, Prateek and Priyank will join LegaXy’s leadership team, bringing invaluable field experience and deep player relationships to the table. The collaboration will focus on expanding athlete reach, securing global endorsements, and innovating at the intersection of sports, media, IPs and commerce.

This merger marks the beginning of a new era in Indian sports management, one rooted in trust, powered by experience, and driven by a shared ambition to take Indian cricket talent to the world stage.