Zomato Collaborates with CID for Humorous Crime Investigation

Zomato, India's food delivery platform, collaborates with the iconic television show CID to create a fun, snackable video content piece. The collaboration brings together the world of food delivery with the thrilling realm of crime investigation, featuring a delivery partner onboarded on Zomato, who arrives at the CID office to deliver a meal. Upon arrival, the delivery partner finds the office door broken. The video playfully combines Zomato's signature humor with suspenseful elements that show the CID team investigating the incident.

One of Indian television's most celebrated and longest-running shows, CID, became a household name. It has made a grand comeback on Sony Entertainment Television and airs every Saturday and Sunday at 10 PM. Its catchy dialogues have become a part of pop culture and continue to be a cultural phenomenon that loyal watchers hold close to their hearts. Its new edition sees the original and cherished team of ACP Pradyuman (Shivaji Satam), Senior Inspector Abhijeet (Aditya Srivastava), and Senior Inspector Daya (Dayanand Shetty) returning to crack compelling cases.

Watch the video on Zomato’s Instagram to find out who broke the door.