Voltas Inaugurates CoCo Brand Store in Ludhiana

Voltas Limited, India’s No. 1 AC company, from the house of Tata, is happy to announce the inauguration of its ‘Company owned & Company operated (CoCo)’ brand store in Ludhiana, marking a significant milestone in its retail expansion strategy. It was inaugurated yesterday by Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited.

It is Voltas’ first CoCo store in Ludhiana; and is in addition to the four brand stores in Ludhiana and 24th brand store in the state of Punjab.

This store showcases a wide array of Voltas and Voltas Beko products, comprising of Air Conditioners, Air Purifiers, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Coolers, Refrigerators, Washing Machines, Microwaves, and Dishwashers. Located at the heart of the city, this new CoCo store is a state-of-the-art destination providing innovative solutions across all our cooling products, kitchen appliances, commercial air conditioning solutions and water dispensing & cooling solutions for institutions. Besides, the CoCo model ensures complete ownership and operational control, allowing the company to deliver a consistent and superior customer experience.

The state-of-art store spreads over 2200 sq. ft. as an experience space that will provides an unmatched experience to its consumers. The CoCo store is being launched to meet the growing expectations of consumers in Ludhiana.

Speaking on this occasion, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited, said, “We are thrilled to bring our flagship CoCo store to Ludhiana, a city known for its vibrant culture and discerning consumers. This launch reflects our commitment to deepening customer engagement and providing direct access to our full range of innovative products and services.

As a market leader, customer centricity has always been at the core of all our offerings. In line with this, we are inviting everyone to visit this visually appealing store to find out how tech-savvy white goods can be utilized for adding comfort and convenience to your daily lives.”

This launch is part of Voltas’ broader strategy to strengthen its offline presence across Tier 1, Tier 2 and Tier 3 cities, ensuring accessibility and personalized service for every customer.