U.S. Polo Assn. Opens Largest Store in Bengaluru

U.S. Polo Assn., the official brand of the United States Polo Association (USPA) and India’s leading casualwear brand, has opened its largest store in the country in Bengaluru, India. Spanning over 6,000 sq. ft. across three floors, the modern store is located in Jayanagar, one of India’s largest residential hubs with an affluent mixed residential and commercial community. U.S. Polo Assn. continues to transform the retail landscape for the brand in India, as it grows its position and targets $1 billion in sales in the country alone in the coming years.

Sport-Inspired Retail Experience

With an authentic connection to the sport of polo, the new retail space boasts modern decor and sport-inspired accessories that take shoppers through the brand story to enhance the consumer shopping experience. The store highlights the sporty elements of the brand while showcasing elements of fashion and style and keeping U.S. Polo Assn. product the core focus. There is also the well-recognized "polo shirt wall" that embodies the spirit of the brand’s classic and timeless polo shirt.

"An important part of the brand's growth strategy is about omnichannel marketing and engaging the customer where they want to be," said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand. "By focusing on brick-and-mortar global flagship stores like this one in Bengaluru that is very special, U.S. Polo Assn. fans can experience the brand at home through our digital site or in-store, all with a great experience, beautiful sport and fashion imagery, as well as authentic storytelling."

Iconic Store 

The U.S. Polo Assn. store at Jayanagar also marks a very special milestone, as the first store in India to launch the new Spring-Summer '24 Womenswear Collection, which was previously only available online. This global flagship is also the first location to house the entire range of product categories that the brand has to offer including USPA Mainline, USPA Sport, USPA Denim & Co., womenswear, footwear, kidswear, accessories, and innerwear. Classic polo shirts, oxfords, denim, sweaters, jackets, and t-shirts are just a few of the timeless favorites that are included in the featured collection. 

"Our flagship store at Jayanagar isn't just a brick-and-mortar expansion, it's a statement and a one-of-a-kind experience for Bengaluru customers, speaking volumes about the prowess of U.S. Polo Assn., a brand as legendary as the sport itself," said Amitabh Suri, CEO, U.S. Polo Assn. India. "Bengaluru has been a fast-growing market for USPA over the past few years, making it the perfect choice to open our largest flagship store. And in our commitment to Indian fans, we are focusing on the ever-evolving preferences of Indian consumers."

India Power Brand 

U.S. Polo Assn.'s popularity in India has only grown with the population, making India prime to be the global brand’s fastest-growing market.  

As one of India’s leading casual wear power brands, the multi-billion-dollar, global, sport-inspired U.S. Polo Assn. brand has launched an exclusive brand-specific website USPoloAssn.in to further enhance digital offerings for customers and provide easier access to its product offerings. Its brick-and-mortar growth is exploding in India as well, with 100 more stores planned in the coming years. 

Currently, the brand's retail footprint in India is at more than 400 brand stores, and over 2,000 shop-in-shops, across more than 200 cities in India. Globally, the U.S. Polo Assn. brand is in 190 countries and has global retail sales of more than $2.4 billion.