As part of its drive to offer superior customer experience, udaan, India’s largest business-to-business (b2b) eCommerce platform announced the launch of ‘4X4 delivery service’ for pharmacies. As part of the new service offering, udaan will provide medicine delivery to pharmacies every 4-hour with 4 delivery slot options (5 AM, 11 AM, 2 PM and 5 PM) in a day to order medicines across six cities – Kolkata, Jaipur, Indore, Ahmedabad, Bengaluru and Pune. udaan plans to scale the ‘4X4 delivery service’ to more cities / towns in the next 6-8 months for the convenience and faster delivery of medicines to the pharmacies.
The pharmacies opting for ‘4X4-hour delivery service’ will also enjoy benefits of up to a 30-day credit period along with attractive offers on the total order value on items available on the platform.
The ‘4X4 delivery service’ has been launched after a successful pilot program and receiving extensive feedback from pharmacies in select cities which required enhanced delivery capabilities. During the pilot phase the business witnessed a 45% increase in orders in the select cities. Further, to simplify and provide ease of ordering from the udaan ‘app’, pharmacies will have the option to select the language for easy ordering. Going forward, as the service will be scaled to additional towns & cities, more regional language options will be offered to the pharmacies for their convenience.
Sanjay Sharma, Business Head – Pharma Category, udaan, said, “Our 4X4 delivery service is aimed at offering ease and convenience to pharmacies while ordering a range of medicines from the udaan platform. We believe this industry-first initiative will enable us to cater to daily needs of pharmacies in a more efficient manner, who in turn will be able to offer quick and better service to their end customers. The 4X4 delivery service has been made possible due to our extensive logistics & distribution network capabilities, and we are confident that this initiative will benefit a large base of pharmacies across Bharat.”
The pharma category on the udaan platform currently lists Medicines, Medical Supplies, and Over the counter (OTC) Products. Currently it has over thousands of pharmacies registered on the platform.