Tira Launches Peptint as First Product in Makeup Category

Tira, India’s destination for all things beauty powered by Reliance Retail, today announced its foray into the makeup category with the launch of its first beauty product — the Tira Lip Plumping Peptint. This launch marks a significant milestone in the expansion of Tira’s own-brand portfolio, building on its successful entry into skincare, wellness and nail care.

Formulated in Italy, Tira’s Peptint is a tinted lip treatment that delivers the perfect blend of care, comfort, and color. Enriched with a nourishing blend of Shea Butter, Murumuru Butter, Peptide Complex, Hyaluronic Acid, and Vitamins C & E, the Peptint offers deep moisturization and a plumping effect — giving lips a fuller, smoother, and more nourished appearance with every use.

What makes the Tira Peptint stand out is its dual benefit: a luscious tint paired with an advanced treatment formula that protects, repairs, and enhances the lips over time. The formula features collagen-boosting peptides and anti-aging properties, ensuring that lips remain hydrated without any dryness or irritability — a first for lip plumpers.

Available in nine flattering shades, the Peptint comes in Tira’s signature sleek packaging, complete with a cute collectible charm and a soft applicator for easy, on-the-go use. Each shade is vegan, cruelty-free, paraben-free, and mineral oil-free.

Priced at ₹675 for 15g, this limited drop marks the beginning of Tira’s entry into colour cosmetics, setting the stage for a wider range of makeup innovations to follow. The brand intends to expand its in-house beauty offerings with new product categories and a series of unique, high-performing formulations that reflect its mission to make beauty smarter, simpler, and more experiential for Indian consumers.

Key Features of Tira Peptints:

• Deeply moisturizes and nourishes
• Formulated in Italy with Peptide Complex and natural butters
• Offers a plumping effect and collagen boost
• Protects and repairs lips with regular use
• Comes with a cute charm and soft applicator
• Vegan, paraben-free, cruelty-free, and mineral oil-free