Tira Expands K-Beauty Lineup With Medicube Launch

Tira, the omnichannel beauty retail platform from Reliance Retail, expands its growing K-beauty assortment with the launch of globally viral skincare brand Medicube on its platform. Known for its science-backed formulations, clinically driven innovation, and cult global following, Medicube’s availability further strengthens Tira’s commitment to curating high-efficacy, globally trending beauty brands for Indian consumers.

One of the most recognizable names in the K-beauty landscape, Medicube has built a formidable international reputation, backed by its No.1 market share leadership in high-performance dermo-cosmetic skincare across key Asian beauty markets. The brand is widely celebrated for blending dermatological research with advanced ingredient technologies to deliver visible, results-oriented solutions – addressing concerns such as skin elasticity, pore refinement, collagen production, and barrier repair.

Leading the launch on Tira are some of Medicube’s most viral and sought-after hero formulations. These include the PDRN Pink Peptide Serum, designed to boost skin regeneration and radiance through peptide and PDRN technology; the Collagen Night Wrapping Mask, an intensive overnight treatment that seals in hydration while improving firmness; and the PDRN Pink Collagen Gel Mask, a skin-plumping gel mask infused with collagen actives for instant glow and bounce.

The range is further complemented by the PDRN Pink Collagen Capsule Cream, a dual-format formula combining concentrated collagen capsules suspended in a hydrating gel matrix to enhance skin density and suppleness, alongside the cult-favourite Collagen Jelly Cream –    known for its lightweight, bouncy texture that delivers long-lasting hydration while supporting skin elasticity.

Rooted in clinical testing, derma collaborations, and high-purity ingredient sourcing, Medicube has emerged as a trusted brand among skincare enthusiasts seeking professional-grade results at home. Its viral popularity across global beauty communities and digital platforms has cemented its position as a must-have in advanced skincare routines. 

With Medicube now available on Tira, consumers can discover globally trending Korean skincare innovations alongside a curated portfolio of high-performance beauty brands – reinforcing Tira’s position as a destination for next-generation skincare solutions.