TechnoSport Marks Hyderabad Store Opening with Sun Protection Push

To mark the launch of its largest Exclusive Brand Outlet in Hyderabad, TechnoSport rolled out the Stronger than Your Sunscreen Campaign, created as an extension of the flagship store launch at Sarath City Capital Mall, the high-impact activation was built around the idea that in Hyderabad’s blistering 40–45°C heat, sometimes performance wear needs to be stronger than a Hyderabadi’s sunscreen.

As part of the campaign, TechnoSport installed a vending machine that dispensed free UPF50+ T-shirts, reinforcing the brand’s commitment to helping the city combat harmful UV rays while spotlighting one of TechnoSport’s most relevant product innovations. The activation was rolled out on the day of the store launch, creating high visibility, curiosity and strong footfall interest for opening day.

To bring the activation to life, TechnoSport offered free UPF50+ T-shirts, turning a simple giveaway into a demonstration of the brand’s focus on protection, comfort, and technical excellence. The installation quickly became a crowd magnet, generating buzz across the mall and translating into steady walk-ins post-opening.

Speaking on the campaign, Head of Marketing, TechnoSport, Patralika Agrawal, said “Hyderabad’s climate and lifestyle made it the ideal market for an activation focused on sun protection and performance wear. The initiative allowed us to engage consumers in a fresh, meaningful way while spotlighting a product benefit that truly matters in this region. The response we received during the launch reinforced the value of purpose-led marketing delivered with the right blend of creativity and cultural relevance.”

The activation also demonstrated TechnoSport’s knack for modern brand touchpoints blending vending machine branding with digital-first content. This combination drove high shareability and strong cultural momentum, accelerating conversations around the flagship opening and deepening awareness of the brand’s UPF50+ innovation across young and fitness-focused audiences.