Tata Sierra Launches With Dolby Atmos In-Car Sound

Dolby Laboratories, Inc.  a global leader in immersive entertainment experiences, and Tata Motors Passenger Vehicles Ltd (TMPVL), India’s leading automobile manufacturer, announced that the All–New Tata Sierra will come equipped with Dolby Atmos® immersive sound for best-in-class car entertainment experience.

 

Dolby Atmos opens a world of possibilities for car entertainment, from creation to playback. With more space and freedom than in stereo, sounds can now be placed and moved all around listeners, unlocking new levels of emotion and filling the car cabin with greater details, clarity, and sound separation. With Dolby Atmos being integrated in the Tata Sierra, users will be able to experience sound in a whole new way and get closer to their favourite entertainment than ever.

 

The Sierra features a premium 12-speaker audio system, designed to deliver a balanced, multidimensional soundscape for everyone in the cabin. Whether you’re streaming music on Gaana or catching up on audiobooks and podcasts on Audible, with Dolby Atmos, you’ll enjoy premium quality audio that fits every journey, from daily commutes to scenic road trips.

 

Mr. Karan Grover, Senior Director, Commercial Partnerships, IMEA, Dolby Laboratories said, “At Dolby, our mission is to elevate entertainment wherever it is experienced, at home, on the go, or on the road. By introducing Dolby Atmos to the all-new Tata Sierra, we are proud to continue working with Tata Motors Passenger Vehicles and extend the next-generation in-car entertainment experience in Dolby to more users in India. Together, we are transforming in-car entertainment into an emotionally engaging experience, allowing drivers and passengers to get even more out of their entertainment."

 

According to Mr. Mohan Savarkar, Chief Product Officer, Tata Motors Passenger Vehicles Ltd., “At TMPV, every vehicle we craft is centred on elevating the customer experience. The Sierra has been one of India’s most eagerly awaited nameplates, and it was only fitting that a legend return with a truly legendary in-car experience. By integrating Dolby Atmos into the new Tata Sierra, we are bringing a transformative dimension to in-car entertainment — one that perfectly complements the vehicle’s performance, design and spirit of innovation.”

 

Designed for those who see driving as more than a commute, the Tata Sierra delivers a refined, tech-forward experience that celebrates adventure, comfort, and connection. This makes every journey a richer, more emotionally engaging experience, reflecting Dolby’s commitment to redefining in-cabin entertainment for the modern Indian consumer.