Wakefit.co, one of India’s largest D2C home and sleep solutions providers today opened the doors to their state-of-the-art furniture factory, which is also the largest furniture manufacturing unit in India. Located in Hosur, Tamil Nadu, the manufacturing facility sets a cornerstone in innovation-led manufacturing. Spread across 600,000 sq.ft (almost 14 acres), the facility hosts a dedicated space of 350,000 sq.ft for furniture, and 250,000 sq.ft for finishing and warehousing.
The new state-of-the-art facility places emphasis on customer and employee centricity, as well as sustainability, while being guided by the fundamental concepts of technology, precision, and attention to detail. With a per day capacity to produce close to 5000 beds, 2000 sofas, 3000 dining tables and a lot more, the new manufacturing unit has the ability to fully furnish almost 1 lakh Indian homes in the country every month. With the launch of this factory, Wakefit.co is fulfilling its commitment towards the ‘Make in India’ initiative, and is also in line with achieving its revenue target of INR 1050 crores in FY 2023, making Wakefit.co the largest direct-to-consumer furniture brand in the country. The factory will also help the company in optimizing costs at scale, thereby passing on the benefits to the customer.
To commemorate the launch of the expansive factory, Wakefit.co captured its scale and impact in a concise and informative video to help people get a glimpse of the making of Wakefit furniture.
Wakefit.co’s furniture factory will significantly boost the production capacity with unparalleled level of automation, process innovation, craftsman training, and waste management mechanisms. The company has invested in technology and software that can accurately predict the best utilization of wood to create the right furniture item thus ensuring that wood wastage gets reduced almost by 40% and the cost savings are again passed on to the consumers.
In addition, the factory is also designed to incorporate the best practices of sustainability. One of the examples of sustainable practices is making use of sawdust and wood dust that gets generated in the factory and converting it into fire bricks that are used in the boiler industry, which are eco-friendly in nature. Wakefit.co also recently launched the ‘Go Green’ project, where customers’ packaging waste such as cardboard boxes, thermocol, plastics etc. are collected. The packaging waste is then recycled in order to reduce the company’s carbon footprint. As part of the Wakefit Gurukul initiative that is people centric, over 400 labourers and blue-collar workers are being provided with skilling opportunities, and are also given a respectable livelihood and regular paying jobs.
Sharing his views on the launch of the factory, Ankit Garg, CEO & Co-founder, Wakefit.co, said, “We are proud to launch the largest furniture factory in India with a strong commitment towards the ‘Make in India’ initiative. The launch of this manufacturing unit will significantly contribute to revenue generation, and also aid in the overall growth of the company. It is in line with our aim to reach INR 1050 Cr in revenue in FY 2023. This factory has been built to deliver world-class performance in terms of people’s safety, product quality, and environmental performance.”
This new facility is a concerted endeavour by Wakefit.co and ensures that it offers the best products created from superior materials. The company currently operates with 7 manufacturing units spread across Bengaluru, Delhi, and Jodhpur and 23 warehouses. The factory enables the brand to be fully backward integrated in terms of design, manufacturing, packaging, logistics, and last mile delivery, with features such as barcode monitoring for each component and more. This factory will pave the way for Wakefit.co’s vision to become India’s most loved home solutions company in the months to come.