UK’s Iconic brand, Marks & Spencer announces the launch of its bestselling homeware collection in India starting 4th March, 2022.
With contemporary, stylish, and high-quality pieces at great value, the collection will offer:
Beddings: Bed linen in fresh summer prints with a range of cushions, duvets and throws starting INR 1,499
Bathrooms: Essentials such as towels and mats in classic solid prints and quirky designs starting INR 999
Wellness: The famed Apothecary brand consists of bath & body items, fragrant diffusers, aroma candles, room sprays and gift sets starting INR 799
Dinning: Classic and unique sets of dinnerware, stylish tea-coffee mugs and platters, starting INR 199
Speaking on the expansion into Home, James Munson, Managing Director of Marks & Spencer Reliance India said, “We are very pleased to finally be launching a Homeware collection in India. This is the right time as consumers are spending more time at home and are looking to update their living space. In line with the market trend for more Homeware shopping online, and our own omnichannel strategy, we’re introducing this collection across selected stores, our flagship website, AJIO and Myntra.”
Jamie Fraser, Head of Buying & Merchandising, Marks & Spencer Reliance India further added, “Having spent a lot of time indoors, consumers are seeking to create their happy space be in their home office or personal spaces. The pandemic has also made consumers appreciate quality even more as they continue to seek sustainable options that are designed to last long. We are delighted that we will now be able to offer our high quality homeware and offer them a hand feel of collections via three flagship stores across Delhi, Mumbai and Bangalore and our flagship website.”
M&S Home is a growth opportunity for M&S as it shapes its future. Over the past two years, M&S Home has begun to reshape led by a strengthened leadership team headed up by Director of Home, Heidi Woodhouse. Building better products has been a key focus, the team has made the big, bigger, growing in areas such as home fragrance with in-house brand Apothecary. Core to the Home product offer at M&S is value and quality – no matter what price point a shopper is browsing.