Buffalo Soldiers, the trailblazing new-age advertising agency with a digital heart, is thrilled to announce its creative collaboration with Fastrack, India’s quintessential youth fashion brand, for the highly anticipated launch of the first ever Automatic Watches by Fastrack.
As the lead creative agency, Buffalo Soldiers spearheaded an advertising campaign on digital and outdoor, bringing together the sophistication of automatic movements and Fastrack’s iconic fashion style.
A must have for any watch enthusiast, the Fastrack Automatics range embodies all things classic with a twist of contemporary design to level up all your looks. With its skeletal design and unique plating colours, this collection reflects the fusion of superior functionality and Fastrack’s fashion-forward aesthetic.
Powered by a high-quality proprietary Titan automatic movement, these watches are self-winding, keeping perfect time as you navigate through your daily adventures. Beyond their functionality, Fastrack Automatics watches make a Classick style statement ensuring that wearers stand out from the crowd.
Ajay Maurya, Marketing Head, Fastrack, said, “Team Buffalo Soldiers captured the essence of how we wanted to launch Fastrack’s new automatic watch collection! Across lifestyle and product photography, their creative team ensured that these stylish and high-performing watches for the fashion-savvy young consumers look truly bold and contemporary.”
“We are thrilled to collaborate with Fastrack on the launch of the Fastrack Automatics watch collection in India,” said Rohit Prakash, Lead Creative Officer of Buffalo Soldiers. “Our agency prides itself on pushing creative boundaries and challenging the norms of advertising. Together with Fastrack, we aim to captivate the hearts of fashion-forward consumers, introducing them to a range of accessories that seamlessly blend fashion and function.”
Through captivating storytelling and vibrant visuals that put fashion front and centre, the campaign was spearheaded by Prakash along with Head of Video & Production Saurabh Dubey, young photographer Prayash Padhi, and Nikita Rekapalli (Team Lead, Creative Production).