Mont Blanc Ventures PVT ltd, a company based in UAE, helmed by President Rohit Malhotra, with offices in Bangalore and Gurgaon, has signed a licensing agreement with the ELLE DÉCOR brand, owned by the Lagardère Group (French conglomerate) to open the first fashion multibrand home store in India.
Many international brands such as Hugo Boss, Lacoste, Kenzo, DKNY, Donna Karan, Tommy Bahama, Diesel, Yves Delorme, Halcyon Days, Jalla Paris, are just few names which will be displayed and sold from this format.
This retail format “ELLE DECOR” will offer a wide array of top-quality items in bed linen, bath linen, kitchen linen, tableware and accessories. Having dedicated section for each brand, the format is positioned as a one stop destination for premium home fashion brands/products to be launched in Tier 1 and selected Tier 2 cities of India. To be launched in premium malls/ selected high streets. ELLE DECOR store will have 2 different formats, first one is express format having a size of 3000-5000 SQFT and a large format with an area of more than 8000 SQFT.
Mont Blanc Ventures will roll out their first large format store in October 2022 at Golf course road Gurgaon.
Mr. Camille Thelu, Vice President & Managing Director, Lagardère Active Enterprises EMEA & India, said, “We’re thrilled to launch this first ever ELLE DÉCOR stores in India with the Mont Blanc Ventures team. Our united expertise enables us to enhance a stylish combination of home brands in the Indian market.”
Mr. Rohit Malhotra, President, Mont Blanc Ventures said, “ELLE DECOR is a reputed international and aspirational brand. We pride ourselves in partnering with Lagardère Group to launch India’s first premium multi brand format of home fashion. India is an emerging market and this retail format will aim to offer premium brands to our customers.”