Campus Activewear Enters Sri Lanka with Signature Deal

Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, has officially announced its foray into the Sri Lankan market. As part of this strategic expansion, Campus has partnered with Signature, the island nation’s most admired menswear brand under the esteemed Hameedia Group – an established and leading fashion and lifestyle retailer. The launch event was held today at the H-Sports Store in Racecourse, Colombo, Sri Lanka.

Through this collaboration, Campus’ products will now be available in Signature showrooms, H-Sports outlets, and the Signature website – offering Sri Lankan consumers greater access to globally inspired, fashion-forward footwear.

This reinforces Campus Activewear’s ambition to tap into high-potential global markets. Backed by a strong omnichannel strategy across both distribution and D2C channels, the brand is now bringing its extensive product portfolio to Sri Lanka – a market increasingly drawn to stylish, value-driven lifestyle products.

Speaking on the development, Mr. Nikhil Aggarwal, CEO & Whole Time Director of Campus Activewear Ltd, said, “We are proud to enter the Sri Lankan market through a strategic partnership with Signature under the Hameedia Group. This expansion aligns with our long-term strategy of entering scalable, high-potential markets that resonate with our brand philosophy and product strengths. Sri Lanka offers a promising landscape with its rising consumer appetite for accessible, fashion-forward lifestyle products. By leveraging Signature’s strong brand presence and our own proven-product capabilities, we aim to mirror the success that we have seen in India.”

Amjad Hameed, Director of Signature, said, “At Signature, we are always on the lookout for brands that align with our promise of offering style, comfort, and value to our customers. Campus is a brand that resonates strongly with today’s fashion-conscious youth, and we are proud to bring this iconic name to Sri Lanka. We are confident this partnership will redefine the footwear retail space in Sri Lanka, just as Signature has done with men’s fashion”.

Campus will roll out its range across lifestyle, running, and walking, supported by local marketing, retail activations, and omnichannel access via Signature and H-sports, retail and digital network. With this launch, Campus has taken a firm step toward becoming a leading player in the South Asian Sports and Athleisure landscape.